Along with the improvement of marketing strategy, it becomes very much essential for developing the ways for advertisement. As we moved forward, we have invented such methods for advertisement that have doubled the productivity.
One of the cheapest and effective ways used by growth hacking agency is by Content marketing. As it mainly focuses on creating and distributing content for customers online, it requires the least investment. Unlike other forms of online marketing, content marketing relies on predicting the needs of the existing customer and creating demand for as per the need. It requires continuous delivery of a large amount of content, within the marketing strategy. If we see more specifically, content marketing refers to sharing knowledge, advice, or entertainment in a consumable format that includes blogs, emails, webinars, cartoons etc.
Here are some tactics for enhancing Content marketing:-
Have a blog. Having a blog will give your brand more authority. Added to this it creates better relationships with the customers and it will drive more traffic to your website. But do make it attractive with innovative ideas.
Since fast internet is available to almost everyone today so, High-quality videos are available to everyone and anyone can watch them without any buffering. And a minute of video is worth 1.8 billion words! So, a 5-10 second enough for an advertisement. Added to this better graphics and background sound can be used to drive the viewers. And there are people who are not good readers but good viewers.
Infographics, with the name itself it is clear about what it is. If designed well, they look great and people love them.
One of the greatest platforms and a perfect way to show off you and your content is social media. It engages a perfect way to connect with your audience.
Few things that every marketer should know about content marketing is due to 60 percent cheaper than the traditional marketing every company nowadays is getting involved in content marketing. Because of it, people have gotten immune with ad-blocking and spam. People will not allow your ad to their web browser until you provide the service that they want. The visitors of your content indirectly become the promoter of it if they find it appealing enough. Since the link of the blog or photo or video is easily shareable with the click of the single button. On an average one person spend an hour every day on social media. With the widespread network, it is easy for any campaign to become successful. People tend to believe in shared or liked content more and show their interest in whatever their friends are following. So, ensures that the social traffic that you get continues even after the campaign is over. Collaborating with the blogs or profile which have large followers. This helps to wide you reach to the customers. Always reply to the comments and feedback you get does not matter it is negative or positive, satisfied or dissatisfied. It builds trust and loyalty among the customers which are very important for marketing. Regular updates for the blog and being consistency with your schedule is also very important. Not every single of your content can go viral so with regular changes maintain the perfect image of your band. Neglecting the previous customer is a big loss to the company. It only affects your loyalty with them. Interacting with them regularly make them feel like the part of that exclusive community. And the most important is to always go with the trend. Topics trending on social media are always hot for conservation. So, if your content is related to those topics it will make people talk about that and it’s the best promotion. Monitoring the result is a great strategy to manage your campaigns and to understand the demand and what strategies work and what does not.
People best to give worth contents for content marketing thing are researcher who goes to the depth for any topic, editor who knows a reader’s mind very well and develops a content accordingly, writer who is specialized in vocabulary and attractive contents, social media communicator with good resource and wide connection can promote a simple content to a very high level, and at last a graphic artist who make the blog more and more attractive. Along with it the essential skills required for and content writer or a blogger are good in writing and communication, marketing automation, coder skill, well customer experience, good in understanding the buyer, and inbound marketing.
To build a good content marketing you should thoroughly know your content marketing goal as well as understand the audience and be aware of the demand. And always be consistent regarding this field of marketing negligence cannot be tolerated since it connects you to the large group of consumers.
A short list made by referring the successful blogs:-
Make your content worth reading. A quality content is very essential to make it interesting and to go viral. Graphics and videos should be very colorful and eye-seeking.
Give it a secure environment. You would not like if your blog is hacked. So always keep it under monetization of a cyber expert.
Create content that attracts a wider consumer. A Growth Hacking Agency can help you in telling how it can be done. And try to present on a large stage is will helps it to come in sight for everyone and do not go for long content. It will rather boar the reader.